Undercover was also one of the first brands to collaborate with artists such as Kaws and Futura. Shop online the latest SS23 collection of Undercover for Men on SSENSE and find the perfect.
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Notable collaborations can be seen with Supreme, Off-White, Clockwork Orange, Nike and Bape. Buy Undercover clothing and get Free Shipping & Returns in USA. Takahashi and Undercover have won numerous awards and have been highly praised and coveted worldwide. Undercover collections exemplify the meaning of “Japanese cool” as they continue to push the envelope of strange yet modern everyday wear pieces. The brand captures both the essence of streetwear and high fashion while staying true to their punk American roots.
Undercover’s motto is “We make noise, not clothes” and they continue to portray that message throughout their classic Undercover streetwear fashion. The brand pulls inspiration from Takahashi’s punk roots and American rock bands. Kawakubo was a big supporter of Takahashi and helped him bring the Undercover clothing brand into bigger markets outside of Japan. Prior to Undercover, Takahashi was in a tribute band called Tokyo Sex Pistols influenced by the British punk rock band “The Sex Pistols.” Takahashi also worked under Rei Kawakubo of Comme des Garcons. 77CIRCA AIE ARIA ARIES AUTOMILLS BEDWIN & THE. This moment marked the beginning of luxury fashion streetwear.Founded by iconic Japanese designer Jun Takahashi in 1990, Undercover is a label that captures the essence of both streetwear and high fashion. FOOD MAGAZINES VINYL ECRU SALE JOURNAL ALL ARTICLES NEWS EVENTS LOOKBOOK STYLE BRANDS. In due course, Takahashi put on his famous ‘Scab’ show for Paris Fashion Week SS03 and, henceforth, the Western world became obsessed with the brand and the designer. In a full-circle moment, Comme des Garçons founder Rei Kawakubo was one of the first purchasers, which quickly led to a friendship between the two designers.Īfter eight years, Kawakubo had told just about everyone in the fashion scene about UNDERCOVER (she really was, and still is his biggest fan) and finally persuaded Takahashi to flaunt his designs outside of Tokyo he decided Paris was the fashion destination he resonated with the most.
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The looks were a huge upgrade to the designer’s previous collections in every way: he took streetwear to high-fashion levels by using unexpected cuts, forward-thinking prints and manifestly luxe fabrics. As one can imagine, the two were already well connected within the Ura-Harajuku area, so it didn’t take long for the store to become one of the city’s most influential fashion hubs.Ī year after setting up Nowhere, Takahashi put on his first womenswear runway show at The Garage in Daikanyama for Tokyo Fashion Week. Named Nowhere, Takahashi launched the store alongside his school friend Nigo (as in Nigo the DJ, record producer and founder of Bape and Human Made). This led to the designer dreaming of his own retail space and subsequently setting up a store, circa 1993. Initially, Takahashi’s collections largely consisted of customized pieces created from vintage finds before he knew it, prominent Japanese stores such as Billy’s in Tokyo began to stock his collections. From inception, UNDERCOVER collections have been informed by rebellion, which explains the label’s ‘We Make Noise, Not Clothes’ slogan and the gothic undertones of the aesthetic. (Productive, we know.) The designer combined his interests and influences with avant-garde notions that were circling in the industry at the time to create a brand-new look. In 1988, Takahashi graduated from Bunka Fashion College in Tokyo, and just two years later, he founded UNDERCOVER. Interestingly enough, Takahashi only started to pay attention to Kawakubo after being dragged by a friend to a Comme des Garçons show. Alongside its fashion-forward luxe sportswear, Undercover’s pieces are also heavily influenced by UK punka favorite sub-culture of its founder, Jun Takahashi. To be specific, he did this by joining punk rock tribute band the Tokyo Sex Pistols as lead vocalist adopting the nickname ‘Jonio’ to pay respects to one of his heroes, Johnny Rotten tattooing his arms up (which, FYI is an act that’s frowned upon in Japan) and, showing dedicated admiration for the work of punk designers such as Vivienne Westwood and Rei Kawakubo. Once widespread in 90’s fashion in Tokyo, Undercover has become one of the streetwear industry’s most prominent and respected labels. Undercover is a Japanese streetwear brand founded by Jun Takahashi in 1993 that takes references from street culture, punk and, of course, Japan. Born in the historic Japanese city of Kiryū in 1969, the streetwear designer deviated from the traditions of his culture by immersing himself in the global punk movement. Undercover deals: clothing, accessories, footwear and much more. At heart, Jun Takahashi – founder of UNDERCOVER – is a punk.
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