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HADID VODKA PASTA FULL

The marketing campaign for the sauce was produced by Wunderman Thompson Spain. Leanne Banks, marketing director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.” The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience.” “We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. Heinz’s first ever pasta sauce range launched in 2022.Ĭaio Fontenele, new ventures director at Kraft Heinz for UK and Ireland, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends. “The company is expanding its capabilities and entering new categories through unexpected collaborations with cutting-edge innovators and brands to redefine best-in-class and lead the future of food.” The company said the collaboration was “the latest example of Kraft Heinz’s transformation”. Heinz has admitted being “ridiculously” late to the pasta sauce category and said it was “predictably late to the pasta alla vodka party”.Ĭreated in partnership with Absolut Vodka, Heinz said: “The vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce.” The collaboration was inspired by model Gigi Hadid after she sparked a social media trend by sharing a spicy vodka pasta dish on TikTok in 2020. Then add the tomato paste and cook for 2-3 minutes, again stirring frequently, until the tomato paste is slightly darkened.Kraft Heinz has partnered with drinks brand Pernod Ricard to produce a pasta alla vodka sauce.

Add the garlic and cook for another minute, stirring frequently to avoid burning. When the oil is hot, add the diced shallot and cook for 2-3 minutes until softened.

While the pasta cooks, heat a large saucepan over medium heat and add the olive oil.

Reserve ½ cup of pasta water for the sauce after cooking the pasta, then drain and set aside.

Cook your pasta in a large pot of salted water according to the package directions.

Shallot - The shallot in this recipe can be substituted with white, yellow, or red onion.

Pre-shredded cheese is coated with anti-clumping agents and can result in grainy sauce.

Cheese - I highly recommend shredding your own Parmesan cheese for this recipe.

Just about any pasta works well with this delicious vodka sauce. But this spicy pasta alla vodka recipe is also commonly made with penne pasta and is often called "penne alla vodka".

Pasta - The pasta shells with ridges that Gigi Hadid used in her recipe work great to hold the rich and creamy vodka sauce.

You can substitute water, apple juice, or white grape juice and a squeeze of lemon juice to help balance the sauce with a hint of sweetness. If you leave out the vodka, the sauce will taste slightly more acidic from the tomato paste. In fact, Gigi Hadid left it out in her original recipe as well.

The vodka balances out the flavors and enhances the fruitiness of the sauce as it is cooked, without making it taste boozy.īut if you prefer to leave it out that is totally fine! It's a delicious sauce with or without the vodka. It's a satisfying weeknight pasta dinner that you can make with common pantry ingredients! Do I Have to use Vodka?

HADID VODKA PASTA FULL

The creamy tomato-based sauce is quick and easy to make, but rich and full of flavor, with a hint of heat from dried chili flakes.

But it's actually a classic Italian recipe commonly known as Pasta alla Vodka. This spicy vodka pasta dish went viral after an Instagram story from Gigi Hadid, a celebrity supermodel, in 2020. It's a mouthwatering weeknight meal in under 30 minutes! Jump to: This Gigi Hadid pasta recipe, more commonly known as pasta alla vodka, features a rich tomato cream sauce with red pepper flakes for a spicy kick.